At Verdi Cannabis, I managed social media, digital marketing, and graphic design efforts to help grow the brand’s presence within NYC’s emerging cannabis community. My role combined creative direction, content strategy, and grassroots marketing — from designing marketing collateral and producing engaging social content to leading field marketing activations and community events. I also helped organize and promote in-store and off-site experiences, ensuring events ran smoothly and connected authentically with the local community, while maintaining compliance with NYS cannabis marketing regulations.
